Tuesday, March 6, 2012

Limbaugh Advertisers Rush To The Exits

Everyone knows that Rush Limbaugh relishes being a firebrand. But, did he go too far last week when he tried to tattoo Ms. Sandra Fluke with two names that are usually reserved for prostitutes? Is Rush now doomed?

As a result of Rush being targeted by the readers of many left-wing websites, Rush has lost some of his key advertisers and, at least a couple of affiliated radio stations. For some radio personalities, that could spell the end. For once, the lefties at the likes of Media Matters seem to think that they have finally struck that fatal blow to Rush's conservative radio dominance. But, Limbaugh has a loyal following of nearly 30 million listeners and that makes him a financial juggernaut. For radio, listeners are literally gold because its the quantity that brings in big advertising revenues. So, unless Rush loses a significant amount of his audience, he is not doomed. New advertisers are sure to replace those who left. In fact, those 30 million loyalists just may retaliate by boycotting the advertisers who dumped Rush; making some of them rethink their actions.

As had been pointed out in a variety of media formats over this last weekend, all too many left-wing political personalities have been much more derogatory towards conservative woman and never once lost advertisers or were so broadly reprimanded by this country's mainstream media. That speaks volumes as to what is really going on here. My guess is that this will all blow over in a week and Rush will survive to continue his fight against liberalism and progressive politics; leaving those at the villainous Media Matters clenching the fists and screaming: Curses! Foiled again!

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